Founded in 2008, Introminia began with a simple vision: to help travelers discover the authentic beauty of the United Kingdom beyond the typical tourist attractions.
What started as a small boutique travel agency in London has grown into one of the UK's most trusted holiday specialists, serving thousands of clients from across the globe each year. Our journey has been fueled by a passion for showcasing the diverse landscapes, rich cultural heritage, and warm hospitality that make the UK a world-class holiday destination.
Over the years, we've built lasting relationships with premium accommodation providers, local guides, and activity operators throughout England, Scotland, Wales, and Northern Ireland. These partnerships allow us to offer our clients unique, immersive experiences that capture the true essence of each destination.
Guided by principles that shape every holiday experience we create
To create thoughtfully crafted, personally meaningful holiday experiences that showcase the best of the United Kingdom, while promoting sustainable tourism and supporting local communities.
We believe in showcasing genuine experiences that reflect the true character of each destination, going beyond tourist stereotypes to reveal the heart and soul of UK communities.
We are committed to promoting responsible tourism practices that preserve the natural beauty and cultural heritage of the UK for future generations to enjoy.
We strive for exceptional quality in every aspect of our service, from the initial consultation to the final day of your holiday experience.
We support local businesses, artisans, and guides, ensuring that tourism benefits the communities our clients visit while creating more meaningful connections.
Our team shares a genuine love for travel and the United Kingdom, bringing enthusiasm and insider knowledge to every holiday we plan.
We recognize that each traveler is unique, crafting customized experiences that align with individual preferences, interests, and needs.
The passionate travel experts behind your unforgettable UK holidays
Founder & Managing Director
With over 20 years in the UK tourism industry, Catherine founded Introminia to share her love for Britain's hidden gems with travelers from around the world.
Head of Operations
A logistics expert with a background in luxury hospitality, James ensures that every component of your holiday experience runs smoothly from start to finish.
Travel Experience Designer
With an eye for detail and a talent for personalization, Sophia crafts bespoke itineraries that perfectly match each client's interests and travel style.
Regional Expert - Scotland & Northern England
Born and raised in Edinburgh, Michael brings authentic local knowledge and a passion for the history, landscapes, and culture of Northern Britain.
Regional Expert - Southern England & Wales
A Cornwall native with extensive knowledge of coastal paths, hidden beaches, and the finest local cuisine across the Southwest and Wales.
Customer Experience Manager
Dedicated to ensuring exceptional service, Oliver leads our customer support team with a commitment to prompt, friendly, and effective assistance throughout your journey.
Recognition of our commitment to excellence in UK tourism
Best UK Holiday Specialist
2018, 2019, 2021, 2022
Gold Level
2020-2023
5-Star Accredited Agency
Since 2015
4.9/5 Stars
Based on 2,500+ reviews
Working with the finest providers across the UK to deliver exceptional experiences